Xplore meeting at pondicherry by ArunKumar.S

            SPEAKER: Dr.Rajendran, urologist.

            VENUE:  Hotel Annamalai, Pondicherry.

            DATE: 25/09/10

PREWORK

MENTOR SELECTION:

Ø Dr.Rajendran (urologist) one of very potent urologist in Pondicherry.

Ø With the help of retailing we analyzed that the Doctor having more potent for our products

Ø He already prescribing our products (Alfusin-D and urivoid).

Ø He was not prescribing Ston1& urifast. But he prescribed competitor brands like kcit and martifur very well.

Ø We analyzed that the Dr is activity minded and also himself he want to conduct non uro’s meeting.

Ø We spoke with the doctor and finalize the date and venue.

AUDIENCE SELECTION

Ø Audiences are potent doctors for our product in that some of them prescribing our brands, and some of them are prescribing our competitors.

PRE WORKS DONE AFTER FINALYZE THE DATE AND VENUE

Ø After finalized the date and venue we invited the non uro’s with the invitation.

Ø We printed totally 100 invitations; I and sureshkumar (Cipla Life care B.M) invited non uro’s in Pondicherry and Cuddalore.

Ø We collect the mobile numbers of all the non uro’s whom we invited.

Ø And sent messages to all doctors via way2 sms in daily bases for one week.       

WORKS DONE DURING XPLORE

Ø During Xplore we arrange table with our products and also literatures.

Ø Before starting the Xplore meeting we ran the Cipla corporate film.

Ø After finishing corporate film we invited Dr.venkateshwaralu (senior surgeon) to welcoming the mentor.

Ø  The doctor discussed about the BPH and also kidney stones.

Ø The mentor given the booklets to the audience

Ø Also he presented the case study.

Ø The audience asked many questions to the mentor and clarifying their doubts.

Ø After finishing mentor’s presentation again we invited Dr.venkateshwaralu to give momentum to the mentor

Ø Finally vote of thanks given by Mr.Rajendrarao, B.M, Ciplauro1.

Ø  We successfully finish first Xplore meeting with the dinner.

Ø We asked feed backs to the mentor as well as non uro’s.

Ø All are told very happy with this meeting and most of them promised to prescribe our products.

POST WORK PLANNED

Ø After finishing the meeting I have to give regular frequent reminder to the mentor.

Ø And also concentrate non uro’s who were attended the Xplore meeting.

Ø I promised that surely business from non uro’s will increase with the help of this activity

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